Bread Ahead Rewards
We’re reshaping our loyalty programme & we want to let you know what to expect.
We’ve moved to a more flexible points-based model across all our UK shops. For every £1 you spend you earn 5 points. And every point you earn can be redeemed against any item in store, from a morning loaf to a coffee and a doughnut to go.
Get started
Sign up to our rewards program and start earning points every time you shop with us.
Collect 5 points for every £1 spent in participating UK bakery shops and redeem your points for delicious bakery rewards, drinks, and treats.
Check your rewards
Check your points balance, track your rewards, and see what bakery treats you can redeem on your next visit.
You earn 5 points for every £1 spent in participating UK bakery shops. Visit us in store to redeem your points for delicious bakery rewards, drinks, and treats.
Issues with your account
If you are experiencing any technical issues with your loyalty account or rewards, please contact our team at rewards@breadahead.com and we’ll be happy to help.